Comprehensive, User-Driven Marketing Scorecard & Marketing Analytics
Too often, data overload combined with sales and marketing disconnects result in lost opportunities and in some unfortunate instances wasted effort. Traditional BI and Dashboard solutions fall short because they lack the comprehensiveness needed to understand and improve these critical business areas. Bringing powerful understanding to any user, BIRT Performance Analytics delivers total data clarity through Marketing Scorecards and Marketing Analytics by seamlessly communicating all relevant information about the sales and marketing value building chain. Results include increased productivity as well as a streamlined mechanism for continuous improvement as employees’ regain countless hours normally spent analyzing data which can now be spent on campaign execution and sales support.
Highlights of BIRT Performance Analytics for marketing professionals:
- Performance Dashboards deliver 360 degrees of visibility into website and campaign performance and ROI
- Interactive BIRT Reports allow any user to drill into a better understanding of the progress and results of their activities
- In-memory Analytics allows total flexibility pertaining to how users dissect and interpret data
- Performance Scorecards, Briefing Books and Strategy Maps allow you to clearly articulate information for analysts and summarized views for executives, directors and campaign managers
- KPI’s Metrics and commentary help you better understand marketing activities, outputs and results fostering a culture of accountability and continuous improvement
- A single platform ensures standardization which fosters a culture of ownership and accountability, better collaboration, communication and alignment
